Ruth Ann Barrett
Founder
Ruth Ann is an entrepreneur, producer, videographer, writer, and marketing executive who has worked with a wide variety of technology companies in a marketing career that spans more than a quarter-century.
EarthSayers
For nearly 20 years, she has worked to advance the voices of sustainability - those speaking on behalf of Mother Earth and her children - using the World Wide Web. In 2007, she founded EarthSayers with the launch of EarthSayers.com, a.k.a. EarthSayers.tv, a specialized search engine to the curated Voices of Sustainability.
In April 2026, the site was relaunched with an updated look and feel, a growing collection of voices, and the addition of an EarthSayers Cinema, featuring documentaries and "Inconversations" around the subject of transformational leadership.
2025-2026
EarthSayers is now a non-profit tax-exempt organization. Ruth Ann is the President of the Board of Directors. The non-profit is responsible for the content of the specialized search engine and for pursuing projects that amplify the voices of sustainability and fund smaller, on-the-ground non-profits through donor-advised funds (DAFs).
The EarthSayers Network remains under the helm of Geoff Clevenger, Director, Information Services. His major focus is on incorporating AI into the search engine as well as maintaining the website at earthsayers.org.
The Barrett Family founded EarthSayers a charitable fund created for making gifts to sustainability-oriented nonprofits for their work supporting Mother Earth and her Children.
What is an EarthSayer?
Leaders, teachers, businesspeople, scientists, farmers - people from all walks of life - dedicated to the principle of sustainability. They may be addressing environmental, social/cultural, and/or economic issues ranging from global warming to climate justice to the circular economy. An EarthSayer speaks on behalf of Mother Earth and her children.
Background
Red Direct
From 1994 through 2007 as the founder of the independent San Francisco direct marketing agency, RED Direct, and with years on the client-side with industry leaders HP, Sun, ComputerLand, and Informix Software, her team produced direct marketing campaigns with exceptional response rates from executive-level decision-makers for start-up companies to include WebEx, Commerce One, Red Hat, Ask, Juniper Networks.
Red Digital Marketing (RDM)
Ruth Ann continues to provide marketing consulting services to sustainability-related individuals and companies as Red Digital Marketing.
PDXdowntowner
Ruth Ann resided in three Portland Central neighborhoods - Downtown, Old Town, and the Pearl District for thirteen years between 2009 and 2023. The Old Town community was her home as a resident and business owner from 2013 - 2019. For her community communications visit pdxdowntowner.com.
